Look, plenty of people weighed in on this before, but I generally disagreed with the premise that Best Buy was the place of Evil. If nothing else, I could always compare it to the likes of Circuit City, a so-called electronics store staffed by 16 year old imbeciles who not only know nothing about what they’re selling, but have somehow organized the store in such a way that you cannot find what you want without asking one of them and then explaining, using small words, what you need. Best Buy isn’t as bad as THAT, right? Even if their "great prices" are largely an illusion, they generally have a good selection in stock and their staff generally doesn’t get in the way.
Well, that was my theory, at least. Unfortunately, I have been to Best Buy three times in the last 3 days. I had a simple enough goal at first – I needed a new SD card for my PDA, one I could cram full of MP3s for my upcoming road trip and thus stave off the boredom that is Interstate highway travel. Given that I had this idea so late, I wasn’t able to follow my usual mantra of "buy it online and avoid human interaction", so I trundled off to Best Buy to pick one up on Saturday. And actually, that was a pretty simple process. The cards were by the digital cameras, which made at least some sense, and I managed to find a 1 GB card without trouble.
My Saturday trouble began when I had an important brainstorm – I needed an FM transmitter for my PDA, so I could actually listen to the silly thing in the car. Okay, no problem. It’s Best Buy, they have everything. If I were them, where would I put this device? One would think that the MP3 player section would be a good start. And indeed, there was one there. "Specially designed for use with an iPod" (which I do not have), and a mere $49.99 (which made me snort). After casting about for a while, I found one of the blue shirt-wearing employees and explained what I wanted. Naturally, he led me back to the iPod friendly section. "Look," I said, "these things cost 20 bucks. Where do you have the cheaper ones?" He directed me to the opposite end of the store, where the portable CD players can be found. Sure enough, I found what I wanted for $20.99. A little more than I ought to have spent, but not wildly so.
After I got home, I managed to discover that I needed a card reader (the cool little MP3 player that doubles for that purpose won’t read a 1 GB card), so I went to a different Best Buy yesterday and managed to find one without incident. However, over lunch today I went to buy a USB drive for a coworker who gave me a Best Buy gift card to make the purchase. So there I was, at yet a third store in the space of 60 hours, wandering aimlessly about in an effort to find them. The Computer department seemed like the best bet, and sure enough they were easy enough to find.
Well…sort of. The "Geek Squad" (which translates to "30% more than you should have to spend on any such product) brand of USB drives was displayed prominently in at least 4 locations. And if I’d been willing to spend 30 bucks on a 128MB drive (in other words, "if I was stupid"), I could have been in and out of there in 5 minutes. However, trying to find any other brand was completely freaking impossible. After 15 minutes of looking, I finally cornered an employee, who – you guessed it – said that the Geek Squad version was the best option. After I gave her a stony look for a few seconds, she offered, "…but I think there are some other brands on one of the endcaps…" Finally I found the endcap in question, stepped carefully over the boxes cluttering the aisle, and snagged the $16.99 version (if I was shopping for me, nothing but the 512MB would have done, which may explain why my coworker always seems to have more disposable income than I do).
What irked me about this isn’t so much that they have needlessly-expensive products available. Hell, it’s capitalism and all that, right? What annoyed me instead was that the only option that was easily accessible was the one that cost way the hell too much. To be fair, having the transmitters by the portable CD players is perfectly reasonable. Likewise, thumb drives aren’t easy to categorize, so having to wander around the computer section until I found them was pretty much what I expected. My point is that splitting up your stock in that way is incredibly annoying, and in my view totally pointless. It just adds another step to the process for any reasonably-educated consumer. I mean, really. Before I made ANY of these trips, i spent 5 minutes comparing prices online and even checking to make sure the brands I was likely to get were in stock at the store I was going to. I KNEW they had what I needed, so it’s not like I was going to buy their stupidly-overpriced rates for the "branded" stuff anyway. But why set up so damn many roadblocks to what should have been a simple expedition?
I suppose I know the answer already, of course. It’s the same reason that I continue to get 300 pieces of spam in my email every day – because even if 99.8% of it goes unviewed, there’s always the one poor sap who will believe the claims about penis enlargement, or be absolutely CERTAIN that the Nigerian lawyer really will share that $46 million US, and only needs the target’s social security number and bank information so he can wire the funds safely. And while I don’t begrudge Best Buy making some extra money (really, I don’t), in the future I imagine they can do so without any of my business.
Well, except on the day after Thanksgiving, when you can often pick up a nice PC for under 200 bucks if you’re willing to wait in line for a few hours. I’m totally down with that.